August 2026 marks a milestone for Jammu & Kashmir, which won the “Best Adventure Tourism Destination” award at Travel and Tourism Fair (TTF) Ahmedabad.
At the Travel & Tourism Fair (TTF) Ahmedabad held on August 8, 2026, Jammu & Kashmir Tourism was officially recognized as India's Best Adventure Tourism Destination.
The adventure push is working. Kashmir recorded 3 million tourist arrivals in 2026 up 168% from 2025 with Gulmarg and Pahalgam near full occupancy.
New offerings include ski training, night skiing in Gulmarg, paragliding and hot air ballooning in Srinagar.
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